Not a "quick project." A purposeful transformation. Here's exactly what happens, when, and why.
PHASE 1: DISCOVERY & STRATEGY
This phase aligns your website with how your business actually works, not just how it looks. Before designing anything, we clarify what problem the website must solve, for whom, and how success is measured.
Duration: 3–5 days | Your Time: 1–2 calls + docs
What We Do
Business audit: Your goals, customers, competitors — who are they?
Messaging audit: What you say you do vs. what you actually do
Content inventory: What exists? What’s missing?
Success definition: What does “good” look like? What metrics matter?
Deliverables
Strategy document
User journey map
Content requirements list
Goals & metrics definition
PHASE 2: UX ARCHITECTURE & WIREFRAMING
We turn strategy into a clear user experience blueprint before visual design starts.
Duration: 5–8 days | Your Time: 1–2 feedback calls
What We Do
Site structure: Which pages? In what order? What hierarchy?
Information architecture: How content is organized for clarity
User flows: How visitors move through the site
Interaction patterns: Buttons, forms, navigation behavior
Mobile adaptation: Same structure, optimized for touch
Deliverables
Detailed wireframes (Figma — interactive)
Interactive prototype for client review
Page template library
Mobile device adaptations
PHASE 3: VISUAL DESIGN (UI)
We translate UX into a polished visual language that is brand-aligned, conversion-focused, and implementation-ready.
Duration: 8–10 days | Your Time: 1–2 design review calls
What We Do
Color system: 2–4 colors, accessibility-tested contrast ratios
Typography & hierarchy: 6–8 font sizes + weights, readable, clear
Component library: Buttons, cards, forms, social proof blocks
Animation system: GSAP stagger, timing, easing specs
Full page designs: Homepage, About, Services, Case Studies, Contact
Deliverables
Complete Figma design system
All pages designed end-to-end
Animation specs & easing curves
Developer handoff documentation
PHASE 4: BRICKS + GSAP DEVELOPMENT
We implement the approved UX/UI into production-ready pages with performance, SEO, and maintainability in mind.
Duration: 10–14 days | Your Time: 0–1 calls (async docs)
What We Do
Clean semantic HTML: Accessible, SEO-ready, performant
Bricks Builder implementation: Custom elements, responsive layouts
GSAP animations & interactions: Micro-interactions, scroll triggers, stagger effects
Form integration: Google Sheets, email notifications, spam protection
VPS setup & optimization: Server configuration, caching, firewall, SSL
Security hardening: Automated backups, malware protection, access control
Testing Included
Cross-browser (Chrome, Firefox, Safari, Edge)
Mobile devices (iPhone, Android)
Performance audit (Lighthouse 95+ target)
SEO audit (structured data, meta tags, indexing)
Accessibility (WCAG AA compliance)
PHASE 5: CONTENT & FINAL QA
We finalize content, validate every integration, and complete pre-launch quality control.
Duration: 3–5 days | Your Time: 0–2 go-live calls
What We Do
Content upload: Your copy, images, and video into the site
Form testing: All integrations tested & verified
Analytics setup: GA4, event tracking, goal configuration
Domain & DNS: Domain pointing, SSL certificate, email configuration
Final QA: 100-point pre-launch checklist
Deliverables
1-on-1 team training (30 min)
Admin documentation (with screenshots)
Go/no-go decision
Confirmed launch date
PHASE 6: LAUNCH & MONITORING (24H)
We launch with a controlled process, monitor stability, and ensure full ownership transfer.
Duration: 1–2 days | Your Time: 1 coordination call
What Happens
Website goes live: At the scheduled time we planned together
Error monitoring: I monitor error logs for 24 hours
Analytics flowing: Data starts coming in
Full admin access: You have complete control
Team celebration 🎉: You and your team have a new website!
WEEK 7–10: 30-DAY REVIEW
After launch, we review real user behavior and identify practical optimization opportunities.
Timeline: Week 7–10 | Your Time: 1 optimization call (30 min)
What We Do
Analytics monitoring: User behavior, conversion rates, traffic patterns
Core Web Vitals audit: Performance optimization if needed
User feedback collection: Surveys, session replay if needed
Optimization recommendations: A/B test ideas, improvement suggestions
1-on-1 optimization call (30 min): I present findings & recommendations
AFTER 30 DAYS: ONGOING SUPPORT
Ongoing support keeps your website secure, stable, and aligned with business growth.
Duration: Ongoing | Your Time: as needed
Support Included
Content management questions: Email → fast response
Technical issues: 24-hour maximum response time
Growth path: When your business evolves, your website can too
Monthly Care & VPS Management (optional): $350–$500/month — server monitoring, updates, security patches, priority support
Let’s explore how we can help you achieve your goals.
We talk about your business — where your current website falls short and what it would take to make it work. If there's a fit, we'll send a tailored proposal. If not, you walk away with free insights.